Exploring Packaging Synergy: A Successful Meeting with Estée Lauder


In the scorching month of June, our CEO Jack Wang and Emily Ma embarked on a remarkable journey to Shanghai, where a significant opportunity awaited us. With two decades of experience under our belt, Xinjin Perfume Packaging Factory has established a commendable reputation in the packaging industry. Unwavering in our pursuit of excellence, we set out to meet Estée Lauder Company, renowned for its exceptional fragrances and beauty products. This blog recounts our fruitful encounter, delving into the intricate world of Estée Lauder’s perfume and cosmetic packaging, and the potential for a promising collaboration.

A Journey of Discovery:

Upon arriving at Estée Lauder’s headquarters, our CEO Jack Wang and Emily Ma was greeted with warm hospitality and a palpable sense of excitement. The ensuing discussions centered around exploring innovative packaging solutions that would amplify the allure and elegance of their signature fragrances and cosmetic products. The exchange of ideas and expertise was invigorating, fueling our passion for creating packaging that perfectly complements their exceptional offerings.

Unleashing Creativity:

During the meeting, our team had the privilege of witnessing firsthand Estée Lauder’s dedication to quality and attention to detail. The aesthetically pleasing packaging designs harmoniously reflected the brand’s core values and captivated the essence of their products. Inspired by their commitment to innovation, we shared our own creative concepts, blending our expertise with Estée Lauder’s vision to craft packaging that would not only protect their products but also elevate the overall consumer experience.

Forging a Path of Collaboration:

The meeting concluded on a high note, with both parties enthusiastic about the prospects of collaboration. We are confident that XINJIN’s expertise can complement Estée Lauder’s objectives. By leveraging our extensive knowledge of sustainable packaging materials and cutting-edge manufacturing techniques, we can contribute to Estée Lauder’s commitment to environmental stewardship while enhancing the appeal of their products.

A Promising Future:

This successful meeting with Estée Lauder Company serves as a stepping stone toward a brighter future for Xinjin Perfume Packaging Factory. With shared values and a deep-rooted passion for excellence, we are eager to embark on a journey of collaboration that will redefine the standards of perfume and cosmetic packaging. As we work hand in hand, we aim to create packaging solutions that not only entice the senses but also resonate with consumers, reinforcing Estée Lauder’s reputation as a frontrunner in the industry.


The rendezvous between Xinjin Perfume Packaging Factory and Estée Lauder Company in Shanghai marked the beginning of a promising chapter in the realm of fragrance and cosmetic packaging. With a seamless fusion of expertise and a commitment to innovation, we are poised to create packaging that will elevate Estée Lauder’s products to new heights. As we embark on this exciting partnership, we remain steadfast in our dedication to delivering exceptional packaging solutions that encapsulate the essence of Estée Lauder’s brand, delighting customers worldwide.

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